by On Monday (June 16, 2025) Meta announced new monetization features for its mobile messaging platform, WhatsApp, within its Updates tab. In the coming months, there will be three new features aimed at helping creators, organizations, and businesses grow their presence and monetize content on WhatsApp. Read through this complete Guide to know the “Latest Meta Monetization Features on WhatsApp”.
In a Monday statement, Meta announced that WhatsApp’s Updates tab—home to both Status and Channels—will now support Channel Subscriptions for exclusive content, Promoted Channels to boost visibility, and Status Ads to enhance business exposure.
These features will mark a significant expansion of WhatsApp’s business model and represent its most ambitious move yet into monetizing the platform.
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Meta Introduces Monetization on WhatsApp – Here’s What Meta Said
According to Meta: “We’ve been talking for years about how to build a business on WhatsApp in a way that doesn’t interrupt personal chats. We believe the Updates tab is the right place to introduce that,” Meta said.
On Users’ Privacy
Meta also emphasized its commitment to user privacy, assuring that it will never sell user data to advertisers. Here is the statement on that:
“Your personal messages, calls, and groups remain end-to-end encrypted, and that includes your Status updates. We’ll never sell or share your phone number with advertisers,” Meta assured.
“To show ads in Status or Channels you might care about, we’ll use limited info like your country or city, language, the Channels you’re following, and how you interact with the ads you see.
“For people who have chosen to add WhatsApp to Accounts Center, we’ll also use your ad preferences and info from across your Meta accounts.
“We will never sell or share your phone number to advertisers. Your personal messages, calls, and groups you are in will not be used to determine the ads you may see,” the company stated.
New WhatsApp Monetization Tools by Meta: Full Breakdown and Key Insights
Reaching 1.5 billion Users
Meta said over 1.5 billion people use the Updates tab daily to view friends’ Status updates or follow creators and public figures via Channels. With this massive user base, the company sees a clear opportunity to introduce business-friendly tools.
New WhatsApp Monetization Features by Meta
Meta has introduced new monetization tools for WhatsApp, enabling creators, businesses, and organizations to earn income directly from the app. These features are designed to support business growth while maintaining user privacy. The three key features include:
- Channel Subscriptions
Allow users to subscribe to their favorite channels, such as news outlets, creators, or sports teams, for exclusive content in exchange for a monthly fee.
- Promoted Channels
Enable creators and businesses to increase visibility by suggesting new channels to users based on their interests. This serves as a paid tool for growth on the app.
- Ads in Status
Integrate ads that direct users to chat with businesses directly within the app, enhancing customer interaction and business visibility.
These features are part of WhatsApp’s Updates tab, which already houses Status and Channels, and are set for a global rollout in 2026, targeting over 2 billion active users. The Updates tab currently records over 1.5 billion users per day globally. Meta said it would protect users’ privacy with a promise that it would never sell users’ data to advertisers.
According to Meta, the features will be rolled out gradually over the coming months, and Channel admins or businesses eager to get started can already access more information via official WhatsApp Business resources.
Visit this site regularly, as the new WhatsApp monetization will be rolled out gradually over the coming months, Meta promises new windows for creators to earn within the platform and supports Meta’s policy of ad sharing with its creators which is already active in the company’s popular products like Facebook and Instagram. I will definitely update you, as soon as is active.
